People & Products | Viv & Joe


Whilst wondering around Broadway Market in East London one Saturday trying to make the impossible decision on what to have for lunch, we stumbled upon the stall of Viv & Joe. We were drawn in by the beautiful colours of their children’s rompers and baby shoes.







Named after her baby and partner, ‘viv & joe’ was set up by Sophia Scanu whilst on maternity leave; sick of what was on offer for her baby girl Vivienne, Sophia decided to set about making stylish baby and toddler accessories for parents who want something different for their little ones.


With a love for shoes and textiles Sophia began a range of baby shoes for the most stylish of dinky feet. Never too young; ‘viv & joe’ baby shoes start at newborn and go up to 18 months. They are available in luxury fabrics from wool houndstooth to beautiful liberty print. Presented in their very own tiny shoe box.

A lovely present for a newborn or a 1st birthday. If you can’t make it to Broadway Market, you can buy online at viv & joe.


© pocketnannies 2017

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